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It’s All About the Product
A quick and accurate rule of thumb is that everyone who is eligible for your co-brand credit card program has a credit card already. It is bad news that there aren’t any “green fields” any more for new account acquisition. Therefore, to win with your co-brand program in order to engage your customers and build on customer experience, you need to have a product that displaces the incumbent credit card.
March 18,2024
March 11,2024
March 06,2024