Podcast It’s All About the Product

It’s All About the Product

A quick and accurate rule of thumb is that everyone who is eligible for your co-brand credit card program has a credit card already.  It is bad news that there aren’t any “green fields” any more for new account acquisition.  Therefore, to win with your co-brand program in order to engage your customers and build on customer experience, you need to have a product that displaces the incumbent credit card. 

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