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Social networking isn’t new—it is a concept that has existed for centuries. What is new is that the influence of a consumer’s social network has been recently amplified by the digital organization of our existing social touch-points through social media tools such as Facebook, YouTube, Tumblr, Pinterest more.
This amplification is certainly powered by the growth of mobile technology, as shown by two separate studies released in late 2011:
Your customers are spending over one-half of their day using their iPhones, Android phones, Blackberries, iPads and other tablets to interact with the world around them. And quite often, according to telecommunications vendor Ericcson, this interaction is occurring in a very personal manner:
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