In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Robert Carroll, CMO of Web Content Management Solutions, SDL, the following questions:
1. What will be the biggest challenge for marketers over the next 3-5 years?
2. What are the biggest opportunities for marketers in the next 3-5 years?
3. Does your technology use its design to evoke the senses to shape and steer meaningful and desired experiences for the products and brands you represent?
4. Experience drives engagement, and engagement drives loyalty, yet at every part of the channel, people have to feel engaged. What are the challenges you see in multi-channel communication for today’s marketers and how does your product help address those challenges?
5. Give us a high level overview of your product and how it helps drive more effective engagement and therefore better marketing outcomes for the brands.
6. Loyalty 360 believes that there are six qualities that define engagement – value, efficiency, trust, consistency, relevance and control. Which term do you think the market finds the easiest to implement and what term does it find the most challenging to implement?
Watch all videos in this video blog series:
Christian Wright, CTO & General Manager North America, eDialog
Suzy Cox, SVP Olson 1 to 1, Olson
Tim Suther, Chief Marketing & Strategy Officer, Acxiom
Melissa Boxer, Vice President, CRM Product Management and Strategy, Oracle Corporation
Mark Smith, General Manager, Pitney Bowes
Emily Murphy, Researcher, Forrester Research
John Bastone, Global Product Marketing Manager, SAS
Russ Mann, CEO, Covario, Inc.