Customer Intelligence Forum Video Blog Melissa Boxer, VP, CRM Product Management and Strategy (Marke

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Melissa Boxer, Vice President, CRM Product Management and Strategy (Marketing, Loyalty and Customer Hub Solutions), Oracle Corporation, the following questions:

1. What will be the biggest challenge for marketers in the next 3-5 years?
2. Loyalty 360 believes loyalty is the most important facet to consider in any marketing strategy, yet how can one create loyalty when so many technologies are focused on mass acquisition of customers that may or may not be in line with the brand's strategy?
3. Experience drives engagement, and engagement drives loyalty, yet at every part of the channel, people have to feel engaged. What are the challenges you see with multi-channel communication for today’s marketers and how does your product help address some of these challenges?
4. Give us a high-level overview of your product and how it helps create more effective engagement strategies for your brands.

Watch all videos in this video blog series:

Christian Wright, CTO & General Manager North America, eDialog
Suzy Cox, SVP Olson 1 to 1, Olson
Tim Suther, Chief Marketing & Strategy Officer, Acxiom
Mark Smith, General Manager, Pitney Bowes
Emily Murphy, Researcher, Forrester Research
John Bastone, Global Product Marketing Manager, SAS
Russ Mann, CEO, Covario, Inc.
Robert Carroll, CMO of Web Content Management Solutions, SDL

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