In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with John Bastone, Global Product Marketing Manager, SAS Institute, the following questions:
1. Can you tell us about the state of marketing today in your opinion?
2. With the advent of social, mobile and other emerging technologies, how do brands effectively engage their audience in this challenging and very dynamic marketing environment?
3. What will be the biggest challenge for marketers in the next 3-5 years?
4. What will be the biggest opportunity for marketers in the next 3-5 years?
5. Loyalty 360 believes that this is best time to be a CMO, yet also the most challenging time to be a CMO; what advice would you give a new CMO in today’s environment to help them be more effective?
Watch all videos in this video blog series:
Christian Wright, CTO & General Manager North America, eDialog
Suzy Cox, SVP Olson 1 to 1, Olson
Tim Suther, Chief Marketing & Strategy Officer, Acxiom
Melissa Boxer, Vice President, CRM Product Management and Strategy, Oracle Corporation
Mark Smith, General Manager, Pitney Bowes
Emily Murphy, Researcher, Forrester Research
Russ Mann, CEO, Covario, Inc.
Robert Carroll, CMO of Web Content Management Solutions, SDL