In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Tom Burgess, CEO of Linkable Networks, the following questions:
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With the advent of social, mobile and other emerging technologies, how do brands effectively engage their audience in this challenging and very dynamic marketing environment?
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What will be the biggest opportunity for marketers in the next 3-5 years?
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In engagement, perception is everything and loyalty is a culmination of a series of effective engagements and those experiences; how do brands effectively engage individuals in this diverse and data-centric ecosphere?
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Does your technology use design to evoke the senses to shape and steer meaningful and desired perceptions for product and brands?
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Give us a high level overview of your product and how it helps drive more effective engagement and therefore better marketing outcomes.
Watch all videos in this video blog series:
Ad Tech Video Blog: Samantha Skey, Chief Revenue Officer, RecycleBank
Ad Tech Video Blog: Brian Bulkowski, CEO & Founder, CitrusLeaf
Ad Tech Video Blog: Antonio Tomarchio, CEO & Founder, Beintoo
Ad Tech Video Blog: Dennis McGuire, CEO, Codebaby
Ad Tech Video Blog: Kevin Knowles, Vice President Product Marketing, First Data Corporation