In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Samantha Skey, Chief Revenue Officer of RecycleBank, the following questions:
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With the advent of social, mobile and other emerging technologies, how do brands effectively engage their audience in this challenging and very dynamic marketing environment?
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Loyalty 360 believes that this is best time to be a CMO, yet also the most challenging time to be a CMO; do you agree? And what advice would you give a CMO in today’s challenging economic environment?
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Loyalty 360 believes that loyalty is the most important facet to consider in any marketing strategy, yet how can one create loyalty when so many technologies are focused on mass acquisition of customers that may or not be aligned effectively with the product offering?
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Experience drives engagement and engagement drives loyalty, yet at every part of the communication channel, people should feel engaged. What are the challenges you see in today's environment with multi-channel communication programs for today’s marketers and how do they effectively address this opportunity?
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Give us a high level overview of your product and how it helps drive more effective engagement and therefore better marketing outcomes.
Watch all videos in this video blog series:
Ad Tech Video Blog: Tom Burgess, CEO, Linkable Networks
Ad Tech Video Blog: Brian Bulkowski, CEO & Founder, CitrusLeaf
Ad Tech Video Blog: Antonio Tomarchio, CEO & Founder, Beintoo
Ad Tech Video Blog: Dennis McGuire, CEO, Codebaby
Ad Tech Video Blog: Kevin Knowles, Vice President Product Marketing, First Data Corporation