[Podcast] Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part I

This is the first of four installments of our conversation with Thales S. Teixeira, Lumry Family Associate Professor at Harvard Business School. Readers can find information on his book at https://www.decoupling.co/.

To read Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part IV, click here.
To read Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part III, click here.
To read Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part II, click here.
To read Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part I, click here.

To listen to [Podcast] Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part IV, click here.
To listen to [Podcast] Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part III, click here.

To listen to [Podcast] Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part II, click here.


Many industries, such as retail and hospitality, are facing challenges they’ve never faced before. We’ve come to use the word “disruption” as a go-to term to describe these new challenges. But we don’t always look at the root cause of disruption, and we’re quick to point fingers, claiming that this technology or this new service was itself the disruption, the thing that messed it up for the established brands.
 
However, Thales S. Teixeira, Lumry Family Associate Professor at Harvard Business School, states that we’ve been looking at disruption all wrong, that we haven’t focused sufficiently on consumers and their behaviors. Teixeira explores and expounds upon this idea in an upcoming book, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. For more information, readers may visit https://www.decoupling.co/.
 
We recently spoke with Teixeira about the book and his ideas on disruption, the challenges brands face, and an approach for achieving real customer centricity.

 

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