New Frontiers in Relationship Loyalty Research
  1. Data Analytics
  2. Loyalty / Rewards Programs

This session offers a glimpse into GfK’s latest explorations in global loyalty management and articulates a fresh perspective on customer loyalty.  The initiative acknowledges a more holistic perspective: customer relationships....

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Videos and podcasts

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Navigating Togetherness in a Post-Covid World
podcast

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

March 18,2024

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Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

March 11,2024

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CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

March 06,2024

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WEBINARS

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

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Hilton's Double Points Promotion
Apr 19, 2024
Kendra Scott teams up with LoveShackFancy on capsule collection
Apr 19, 2024
Nation's Giant Hamburgers Partners with Raydiant to Transform Customer Experience Through Digital Experience Transformation
Apr 19, 2024
Amazon begins offering Dash Carts to other grocers
Apr 19, 2024