Wheaton World Wide Moving Revamps Approach Toward Collecting, Analyzing Customer Loyalty Information

Wheaton World Wide Moving | Bekins Van Lines has always been adept at collecting customer experience data that leads, ultimately, to finding out more about the company’s loyal customers. But, company officials wanted to revamp their approach. “We have been fairly good at collecting customer experience data in one form for a very long time,” A.J. Schneider, Executive Vice President at Wheaton | Bekins, explained to Loyalty360. “What we didn’t....

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