Western Union’s Customer Loyalty Efforts are on the Money
l360Insider

Western Union is not only one of the world’s first telecommunications companies, it is also one of the most enduring and innovative. Founded in 1851, just over a decade after Samuel Morse patented the telegraph in the United States, Western Union is a global player, though its core mission changed along the way. It has even been immortalized in song being the subject of a top 5 hit by the Five Americans in 1967.   The company, of course, started off in the telegraphy business....

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