In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon.
The two are part of a larger team that manages Verizon Up, Verizon’s loyalty program. Launched in 2017, the program was created to simply reward and thank members for their business. We recently sat down with this dynamic duo to discuss all things loyalty....