In February of 2016, Regal Entertainment Group re-launched its Regal Crown Club loyalty program, based on extensive research and customer feedback. With a greater emphasis on mobile, the program has become a huge success for Regal.
“It’s a much more active engagement program than the previous one,” says Kelly Hawkins, VP of loyalty marketing for Regal Entertainment Group. “Now we have more time behind us to see what our members’ preferences are towards....