After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza.
“What my daughter wanted after she gave birth was Toppers Buffalo Mac n Cheese Pizza,” says Wold, the Vice President of Marketing for the chain, which has nearly 70 franchises with locations across 12 states. At the time, he was working as a partner and a strategist at Planet Propaganda, a marketing....