There Is No Stopping Growth Plans for Choice Hotels’ Loyalty Program

One might think that being armed with a highly successful loyalty program−which eclipsed 25 million members earlier this year−can allow a brand to be complacent. That is definitely not the case for Choice Hotels and its Choice Privileges loyalty program. Robert McDowell, SVP, Marketing and Distribution for Choice Hotels, talked to Loyalty360 about the company’s plans regarding the Choice Privileges loyalty program. “We are looking to grow it,&rdquo....

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