When your company was founded by and reflects the name of the director of The Godfather, you’re probably headed for success. The Family Coppola has been leading in various ventures, from The Coppola Hideaway resorts to a quarterly literary magazine. The company’s best-known endeavor, however, is its wines, grown in Californian (and recently, Oregonian) vineyards.
Running a company that partakes in such diverse ventures is, of course, a challenge. Acquiring loyal....