Technology Enhances Already Successful Loyalty Program for Hilton

Digital / Direct Marketing
Loyalty / Rewards Programs

Hilton HHonors is one of the oldest and largest reward programs across all industries. Long before the program was established in 1987, Hilton was striving to build loyalty through outstanding customer experience. Mark Weinstein, Senior Vice President and Global Head of Loyalty and Partnerships at Hilton, recently spoke to Loyalty360 about how brand loyalty goes hand-in-hand with loyalty back to the customer. Can you give us an idea of your customer loyalty and what customer....

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