Serving Both the Commercial and Residential Worlds, RXR Realty Juggles a Complex Customer Loyalty Effort
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The Starrett-Lehigh Building sits on the edge of the Hudson River in New York’s City’s Chelsea District like an architectural icon. The 19-story structure was built as a freight warehouse in 1931, although its International Style of architecture beautifully masked the heavy, labor-intensive work that took place inside its walls. Railroad tracks led from the adjacent piers straight into the building, where 30-foot-long elevators would carry the cars to different floors and men....

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