Sears Builds Upon a Legacy of Highly Relevant and Personalized Customer Experiences
l360Insider

A big part of offering relevant customer experiences allowing customers to shop in a manner that fits with their own individual needs and preferences. And when Sears decided to design a loyalty program, it not only used this philosophy to inform the program’s structure, it went so far as to align the program’s core with the brand promise.   The program is called “Shop Your Way” and it allows members to do just that. Members can select products from virtually....

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