SCENE Partners with NBA, Enhances Loyalty Program
l360Insider

SCENE, a partnership between Scotiabank and Cineplex Entertainment, is Canada’s largest entertainment-focused loyalty program. With more than 10 million members, SCENE has a presence in about 53 percent of Canadian households.   The National Basketball Association recently announced SCENE as the entertainment loyalty partner of the NBA in Canada. The partnership will expand SCENE’s program portfolio beyond entertainment and lifestyle rewards and provide SCENE members....

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