Rethinking the Customer Journey at Farm Boy (Part 1 of 2)
l360Insider

Farm Boy, the regional supermarket chain headquartered in Ottawa, Ontario, is bringing a new, or fresh approach, if you will, to the grocery vertical. That being said, Farm Boy insists it’s not, in fact, a grocer. CEO Jeffrey York tells Loyalty360 what sets Farm Boy apart from your neighborhood supermarket.   Employee engagement is a key success factor for Farm Boy. How do you approach that? York: We’re not going to open a store without trained, engaged employees. We....

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