Recyclebank Employs Behavioral Psychology to Encourage Conservation Efforts
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Most loyalty program members think of the incentives as exclusive to a few narrow verticals. While industries like travel, entertainment, and retail have certainly carved their place into the loyalty space, they are far from being the only show in town. One of the most unique systems of incentives can be found at Recyclebank, a loyalty program that rewards citizens of select cities for recycling waste and engaging in other methods of conservation.    The program leverages data....

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