Since 2004, Recyclebank has been an innovator in terms of “customer” loyalty. The company is based around the idea of incentivizing conservation efforts, and rewarding members based on their recycling and other sustainable actions.
We spoke to CEO Javier Flaim about how the program encourages long-term thinking through a series of immediate positive touchpoints, and how exactly it gathers and analyzes the data necessary for this kind of incentivization.
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