Reaching Customers through their Cats: Fancy Feast and Purina Provide their Insights to Customer Loy

Fancy Feast and parent company Purina launched their Cuddle Collection to engage cat owners for Valentine’s Day, following a study they conducted on customer behavior. The study found that many cat owners would rather spend Valentine’s Day with their cat than their significant other. The Cuddle Collection by Fancy Feast provides cat owners with cat-cuddling gear, toys, and a wine glass to celebrate the holiday with their cats. While the Fancy Feast Cuddle Collections....

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