Q&A with Doug Baker, Director of Marketing for Wing Shack Wings

Branding / Product Positioning
Loyalty / Rewards Programs

Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer loyalty efforts, brand advocacy and the challenges the brand faced during the pandemic. Can you tell us a little about yourself and your position at Wing Shack Wings? Baker: My name is Doug Baker, and I am the director of marketing for Wing....

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