Q&A: Customer Loyalty and Dunkin’ Donuts’ DD Perks Loyalty Program
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The Dunkin’ Donuts DD Perks Rewards customer loyalty program was born as a result of extensive research with customers, franchisees, and crew members. Customer loyalty is an absolute focus for Dunkin’ Brands. The DD Perks Rewards program offers guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations. The DD Perks loyalty program allows guests to earn five points for every dollar they spend....

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