Portland Trail Blazers Build Deeper Customer Engagement and Expand Fan Relationships

Brand Corner
Branding / Product Positioning
Voice of the Customer

Vincent Ircandia, Senior Vice President of Business Operations for the Portland Trail Blazers, told Loyalty360 that the NBA franchise sought to increase game attendance and build deeper, more personalized relationships with fans. Since implementing the Marketo platform, the Trail Blazers have converted more fans into season ticket-holders and increased overall customer engagement. Consider the following impressive numbers: Boosted season ticket renewals by 8....

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