Ulta Beauty was the first beauty-only retail store in the U.S to provide “all things beauty. all in one place.” Its founders saw a market for consumers who wanted to access the prestige products of department stores and the mass products of drugstores in one location. The result was a redefined beauty retail experience with cosmetics, fragrance, skin care, hair care products and services to suit anyone and everyone’s needs – beauty for all.
Given the emotional....