Most everyone knows Papa John’s creed: Better Ingredients. Better Pizza.® But the pizza brand can now add one more to that list: a better loyalty program.
Papa John’s loyalty program Papa Rewards reached a milestone this summer with the sign-up of its 20 millionth member. The program, which began in 2010, has seen a rapid continuation of growth that began in early 2020, with more than 100,000 customers joining the program each week.
“The rewards program has....