Overwaitea’s Loyalty Efforts Began in 1992, and a Lot Has Changed Since Then
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Overwaitea, is Western Canada’s largest food store chain, operating more than 160 stores under the brand names Save-On-Foods, Overwaitea, Urban Fare, PriceSmart and Bulkley Valley Wholesale. It was among the first grocers to recognize the importance of loyalty, creating its first loyalty program back in 1992, and remains one of the most innovative in the industry, offering its shoppers traditional in-store discounts but also travel discounts and a catalog of more than 500 items on....

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