OneMain Financial, previously known as Springleaf Financial, is a company whose primary business is consumer lending. With almost 2,000 branches throughout the United States, OneMain Financial prides itself on a very personalized customer experience.
Dave Hogan, EVP, Chief Analytics and Marketing for OneMain Financial, participated in an interview with Loyalty360 to discuss the company’s penchant for personalized customer service.
Who is your target audience?
Hogan....