This story was originally published October 7th, 2016.
It should be fairly clear to brands now that simply offering a basic discount or a few basic rewards are no longer enough to win and retain customer loyalty. But what is not so clear, however, it what to do about it. From a high level perspective, brands now need to offer unique and compelling customer experiences that are relevant and meaningful to each individual customer. But that, too, is much easier said than done. And, what....