Nathan’s Famous Looks to Transform its Brand, Improving Customer Loyalty and Experience
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The hot dog is an American icon, like apple pie and baseball. Whether at a cookout, at a game, or a solution for a fast meal, hot dogs have become a go-to option for many looking for a bite to eat. Over its history, Nathan’s has become a brand well known for its famous hot dogs, but there is more to the story that some may know about how the brand came to be, its loyal following, and how Nathan’s has and continues to evolve. Nathan’s started in 1916 when founder Nathan....

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