Loyal Customers Help CPK Rebrand, Stay Fresh
l360Insider

California Pizza Kitchen is a brand with a decidedly loyal customer base. The task of further improving that relationship falls with SVP of Marketing & Beverage Ashley Ceraolo, whose current focus is making the customer experience seamless. “It’s something we have a lot of focus on right now,” she states, “and we’re really trying to meet our guests’ preferences through a comprehensive blend of both digital and physical channels that they see with the....

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