Listening to Customers Improves Loyalty Efforts for Canada’s Laura Shoppes

Customer Engagement
Mobile
Voice of the Customer

Last year, Laura Shoppes’ two main brands, Laura and Melanie Lyne, began offering the same loyalty program. It was a program started on the Melanie Lyne side and wound up replacing Laura’s decades-old, pay-to-play rewards program. The new combined Style Rewards has been a great success. Robert Depins, director, CRM & loyalty at Laura Canada talks with Loyalty360 about the challenges the Canadian retailer faced. Can you give us an overview of Laura Shoppes....

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