Listening Drives Loyalty for Sling Customers—and the Cutting of Cable Cords
l360Insider

One of the largest segments in the paid television industry isn’t new subscribers or binge watchers, but a group that has picked up the nickname “cord cutters.” They’re the dissatisfied, frustrated consumers who are fighting back against the increased cost and decreased options that are presented to them by cable and satellite providers. So they quit. They cut the cable cord—and are doing so with greater frequency because advancements in technology have allowed....

Recent Content