La Quinta Inns & Suites Prioritizes Value in Latest Loyalty Program Enhancements
l360Insider

For Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites, revamping the company’s La Quinta Returns loyalty program was a necessary piece of the brand loyalty puzzle. Sims spoke to Loyalty360 about during a comprehensive interview. What are La Quinta’s goals for the enhancements launched to the La Quinta Returns loyalty program from a customer engagement/customer experience perspective? Sims: The previous iteration of Returns was put in place in....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing