For Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites, revamping the company’s La Quinta Returns loyalty program was a necessary piece of the brand loyalty puzzle.
Sims spoke to Loyalty360 about during a comprehensive interview.
What are La Quinta’s goals for the enhancements launched to the La Quinta Returns loyalty program from a customer engagement/customer experience perspective?
Sims: The previous iteration of Returns was put in place in....