A key, but sometimes overlooked component of loyalty is advocacy. The best advertising, after all, is customers who believe in your product and communicate that to others. Lenovo, the world’s top-selling brand of personal computers, recognizes this and focuses on it as a strategy. However, encouraging advocacy means paying attention to the fundamentals. Loyalty360 caught up with Ajit Sivadasan VP global e-commerce, Lenovo who explains how it all comes together.
What does....