Loyalty360 - Impossible Foods Making the Impossible Possible | Q&A with Elad Cohen, Consumer Growth & Analytics at Impossible Foods

Impossible Foods Making the Impossible Possible | Q&A with Elad Cohen, Consumer Growth & Analytics at Impossible Foods – Part II

Branding / Product Positioning
Customer Engagement

Many consumers are placing a greater focus on health and wellness than ever before, and brands across a variety of industries – from restaurants, to retail, to and CPG have taken note to adjust to changing preferences. One of these brands, Impossible Foods, which was founded in 2011, looks to capitalize on this trend by continuing to be a disruptor in each of these industries, offering consumers a tasty plant-based alternative to traditional meat products. The brand has become....

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