The Harlequin My Rewards loyalty program stands out in the publishing world, according to Lucy Scinocca, Harlequin’s Director of Loyalty and Customer Insight for North America.
“Not only are we the first publisher to have an awards program for readers, but we have the distinction of offering readers points for their purchases no matter where they shop—online or offline,” Scinocca told Loyalty360. “It’s very unique within the publishing industry....