Many brands are facing a tough road for customer engagement. As a brand, Goodwill will is no different. But as a specialty thrift store, Goodwill faces a particularly unique set of challenges.
Goodwill has always been successful. However, in order to drive new growth going forward, it was keenly aware of the need to attract an entirely new generation of younger consumers, while still maintaining their existing base of aging customers. And through an innovative strategy, Goodwill was....