Giant Eagle Works to Keep myPerks Simple and Easy
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For those who run the myPerks loyalty program for Giant Eagle, it was all about making things faster and easier. That includes Justin Weinstein, the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 Team Members. His team spent several months studying how to design a program that was easy to use but also quick to reward and engage. “It led us to think that we have an....

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