GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind. After talking with Amanda Norvell, Vice President, Direct to Consumer Products & Services, we at Loyalty360 learned that GOLF Channel is so much more than just a cable network.
Norvell, who has worked for GOLF Channel in a variety of roles since 2012, was part of an internal group that wanted to....