While having interests in a variety of industries, some of GE’s efforts are more widely recognized than others. GE Power’s Industrial Solutions business, for example, operates in the background some would say, providing electrical solutions and components for a variety of industries and clients. Their chief marketing officer, Shonodeep Modak, speaks with Loyalty360 about customers from both a B2B as well as B2B2C perspective.
What is your background and current role with....