Ford Brings Customer Loyalty to the Automotive Industry
l360Insider

As loyalty programs pop up in an ever-increasing variety of industries, it’s exciting to see an industry stalwart launch a revamped, comprehensive loyalty program. Ford Motor Company has launched FordPass Rewards, a loyalty rewards program that is designed to benefit customers with new service incentives for vehicle buyers and owners.    Of course, Ford is no stranger to loyalty initiatives, and the brand has, over the years, ....

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