For T-Mobile Parent Company Deutsche Telekom, the Future Can Be Seen in the Eyes of Teenagers
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Teenagers. Ask them a question and what’s the typical response? A sigh followed by a shrug or maybe a mumble. They aren’t the most sharing of creatures—unless you ask them about something they’re really into, like their phones or tablets. That’s why when Deutsche Telekom wanted to do some research on what the digital future might look like, it recruited 270 teens from around the world.   Applying Design Thinking principles, the company had the teens build....

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