For Holiday World, Building Loyal Customers Starts with Freebies
l360Insider

  Having the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families while also watching the bottom line. But if you run into Matt Eckert, president of Holiday World, in Santa Claus, Indiana — yes, you read that right — there’s a few things he’ll gladly offer you at no charge: parking, drinks and even sunscreen. “We want to make....

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