For Eyes’ Vision for Customer Loyalty in Optical Retail: Part II

Loyalty / Rewards Programs

This is the second part of our interview with Jose Costa, CEO of For Eyes. To read Part I, click here. At MAACO, you looked at taking operation pieces out of the way. It seems like you’re doing similar things here, letting doctors be doctors instead of burdening themselves with operations. Is that what’s happening? Yes, absolutely. The only challenge we encountered in some states is that we can’t do it because the doctors are employed in other states where....

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