For Eyes Shoots for Customer-Centricity
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We don’t typically get excited about spending money on the things we need. Oil for the car? A routine pain. New drywall after your kids go too rowdy? Woof. The excitement of buying stuff we don’t need trumps these experiences by far.   That said, whenever a couple years have gone by and I notice that my vision’s getting a little blurry, I’m always stoked to get a new pair of glasses. It’s a necessity that I can look forward to. Part of the appeal is, of....

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