For Bank of England, merging the ease of online with the touch of personalization are the keys to th

CRM (Customer Relationship)

Bank of England Mortgage first opened its doors and began helping people buy homes in 1898—not in the United Kingdom, but in the tiny burg of England, Arkansas, population 2,800. Today, the company has expanded beyond the borders of suburban Little Rock and has offices around the country. Loyalty360 spoke with Matthew Craig, marketing coordinator for the firm’s Northeast sector, about customer experience in the age of online mortgages. What is your biggest challenge as a....

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